Digital Marketing Full Course – 10 Hours [2024] | Digital Marketing Tutorial for Beginners | Edureka

This video is a comprehensive 10-hour digital marketing course designed for beginners who want to build a strong foundation in digital marketing and learn practical strategies to grow businesses online. In the modern digital landscape, businesses and entrepreneurs cannot rely solely on traditional marketing methods. This course covers all essential aspects of digital marketing, providing viewers with the skills to plan, execute, and measure marketing campaigns effectively across multiple platforms.

The course begins by explaining the fundamentals of digital marketing, including its importance, key concepts, and how it differs from traditional marketing. Viewers will learn how digital marketing helps businesses connect with the right audience, generate leads, and increase conversions using a variety of online tools and channels.

Key topics covered in this video include:

• Search Engine Optimization (SEO): Understanding how search engines work, keyword research, on-page and off-page optimization, and improving website visibility

• Content Marketing: Creating high-quality, engaging content that attracts and retains customers

• Social Media Marketing (SMM): Strategies for platforms like Facebook, Instagram, LinkedIn, and Twitter to increase brand awareness and engagement

• Email Marketing: Building email lists, creating effective campaigns, and analyzing performance

• Pay-Per-Click (PPC) Advertising: Introduction to Google Ads and social media ads, including campaign setup, targeting, and optimization

• Web Analytics: Using tools like Google Analytics to measure campaign performance and make data-driven decisions

• Affiliate Marketing and Influencer Marketing: Understanding how to leverage partnerships to drive traffic and sales

• Marketing Automation: Streamlining campaigns using software tools to save time and improve results

• Real-world examples and case studies to understand how businesses apply these strategies successfully

Throughout the course, viewers are provided with practical demonstrations and step-by-step tutorials, showing how to set up campaigns, analyze data, and optimize strategies for better results. This hands-on approach ensures that learners not only understand the theory but can also implement digital marketing techniques effectively in real scenarios.

By the end of this video, beginners will have a solid understanding of the complete digital marketing ecosystem, including how to integrate various channels, measure success, and continuously improve campaigns. The course also emphasizes the importance of creativity, strategy, and analytics in building a strong digital marketing presence.

Additionally, the course covers the psychological and strategic aspects of digital marketing, teaching how to identify target audiences, craft compelling messages, and build long-term customer relationships. By combining technical knowledge with strategic thinking, learners can achieve measurable results and grow their careers or businesses successfully.

Ultimately, this video provides a complete roadmap for beginners in digital marketing, covering all major channels, tools, and strategies. By applying the techniques taught in this course, learners can develop a professional skill set, increase brand visibility, generate leads, and achieve long-term success in the ever-evolving world of digital marketing.